For Sara Al Murad, Only This™ was not the beginning of her journey in beauty, but a return to something that had shaped much of her life.

More than two decades ago, Sara entered the beauty and wellness world and went on to build and grow one of the largest standalone spas created exclusively for women in her region. It was there, through years of conversations and close connection, that she began to understand how women’s relationship with beauty was changing, becoming more thoughtful, more informed, and increasingly more selective.

After stepping away from the industry and into a corporate leadership role within her family business, Sara eventually felt drawn back to beauty. But this time, she returned with a different perspective and one question she could not shake: how much do we actually need?

That question became the starting point for Only This™.

Built around the idea of “Simplified, not simplistic skincare”, the brand reflects Sara’s belief that skincare can feel simpler and more considered, without asking women to compromise on performance.

She spent more than three years refining the first formulation, taking the time to create something she genuinely believed in, truly shaped by the women she had met, the lessons she had learned, and a lifelong connection to beauty.

Our Plump, Lift and & Glow Serum Cream brings together nature-derived active ingredients in one purposeful formula, created to hydrate, firm, brighten, and support the skin barrier. The result is a simplified skincare routine that still feels complete, to help skin feel cared for, comfortable, and beautifully supported, with a healthier-looking glow.